Joutia.ma is a versatile Moroccan platform designed to facilitate the buying and selling of a wide range of items at any time. The platform tasked us with developing a visual identity that is both catchy and straightforward, embodying accessibility and diversity to ensure a user-friendly experience. Our goal was to create a brand image that resonates with users, making the process of buying and selling seamless and enjoyable. This project was successfully launched on September 21, 2023, in Casablanca, Morocco, reflecting the platform's commitment to simplicity and inclusivity in e-commerce.